Let’s connect.
Say hello at hello@jstnli.com

For more info about my experiences, here is my resume.

Casetify related projects can be shared upon request.

Hello, I am Justin.

I bring brands to life by combining strategy and design. Telling emotionally-resonant brand stories through curated digital experiences to achieve brand goals.

As a designer with a business-mindset, I approach design as a craft that can be mastered, and business as a process that can be refined.

I have spearheaded award-winning integrated campaigns and branding for corporate identity systems. By analysing situations at a macro perspective and making astute observations, has allowed me to help teams grow and refine design processes. As well as delivering spectacular projects.

Currently based in Hong Kong, as a Senior Art Director at Casetify. Leading the Collaboration & Artist team.

Awards –

2021 Marketing Interactive – Social Media Agency of the Year - Project: Sexy Crab

2021 Marketing Interactive – Boutique Agency of the Year - Project: Sexy Crab

2021 Transform Awards Asia – Best Brand Evolution - Project: Alfred

2020 SCAD – Excelsus Laureate - Justin Li

Currently –

2022, Casetify, Hong Kong

Previously –

2020 - 2022, Branding Records, Hong Kong

2019 - 2019, Prophet, Hong Kong

2015 - 2018, Freshunt, Hong Kong

2014 - 2014, TBWA, Hong Kong

Education –

2018 - 2020, SCAD, MA in Graphic Design and Visual Experience

2013 - 2015, City University of Hong Kong, BBA in Marketing

Brands that I have worked with: