Self expression through collaborations and artists
Casetify
Company: Casetify / Project Scope: Conceptualisation, Product Design, Creative Assets, Packaging / Role: Creative Direction
Launching over 150 projects and campaigns.
Situation
Leading a multi-disciplinary team of designers, marketers, and production specialist. The team leads all brand efforts in regards to collaborations and artist for Casetify. Working with world class brands, IP and artists to combine their core values with the value of self expression. Developing concepts for collections as well as campaigns for O2O engagement.
Approach
Developed a system for approaching all projects that begin with a matrix of understanding the brand values of each IP, brand or artist. To seek points of interest that resonate with the brand values to Casetify. To create a compelling brand story through products that would appeal to both Casetify and Collaboration’s current audience.
Outcome
Through the matrix, the team successfully launch and completely over 150 campaign and projects. Featured in multiple international publications and sold in over 100 countries. The team also developed numerous first of its kind special products.
Spiderman
Concept: Be Your Own Hero
Inspired by the long time fan favourite Marvel superhero. The concept is based on that any one can be Spiderman. The product utilises motifs as well as special textures to create an out of world experience.
NFTYC
Concept: Phy-gital
Bringing verified NFT to your phone cases. Combining the act of self expression in the web3 world to the physical world. Allowing for users to bring their digital assets into real world conversations.
Monsters Inc
Concept: Orientation Day
Imagine getting a job at Monsters Inc. This collection has everything you would need for your first day at Monsters Inc. Including a staff pass and helmet, you can also own merch from their CEO Sulley!
Blackpink
Concept: Peaking Curiosity
Leveraging on the Blackpink World Tour. This collection features many of the groups most recognisable motifs. The creative assets create a sense of mystery to drive traffic as well as conversion.
Alice in Wonderland
Concept: Unexpected Madness
This collection features creative assets that continue to evolve into unexpected scenes. Allowing the target audience to dive deeper and deeper into the rabbit hole.
Street Fighter
Concept: Into The Game
Brining a new approach to Casetify’s creative assets. Every product from the collection brings the user to a beloved part of the game.
Twice
Concept: Love Letter
Connecting the fans to the group. A collection that depicts love moments between fans and the group. A special product introducing the Plush Case via the Colab brand.
MLB
Concept: Nostalgic Sports Memorabilia
A collection of team inspired products that resonates with MLB fans as well as pop culture enthusiast. A special product, first of its kind. Transforming the brand values of self-expression in a brand new manner.
