Situation

Phemex were celebrating their 2nd anniversary. As one of the fastest growing platforms in the crypto space, the brand wanted to leverage on their existing audience to gain users. Due to the promotional barriers of the industry, we were tasked to create a campaign that was effective in reaching brand goals.

Approach

An integrated campaign were created, #dreamwithphemex. Asking the audience to submit their dreams of financial freedom. Users posted in their dreams on a specially designed anniversary website. Along with the website, collaborations were initiated with 9gag with awareness posts and content created by influencers to reach a wider audience.

Outcome

The brand were able to reach their engagement goals as well as user targets. With the collaboration with 9gag, the brand achieved over 10 million impressions. The brand not only reached a brand new segment but also raised significant brand awareness.