A new brand with a rich heritage, transforming from paper-based to digital-based.
Branding
Client: Fusang / Company: Branding Records / Project Scope: Branding / Role: Project Lead, Creative Direction
A company tackling the transformative potential of digital assets requires a transformative brand.
Situation
One of the largest family office service provider and independent trust had started a new brand, servicing the crypto market. We were tasked to create a brand identity system that reflected their heritage and believes.
Approach
Creating an identity system that stays true to the heritage of the group and the new facets of the brand. Detailed technical refinements to the logo were made to allow the brand to be versatile in the digital space.
Outcome
A versatile brand identity system that is tailored and effective in the digital space. An elaborated system of graphic elements that fully utilised the symbol of the brand to grow awareness and build brand equity.
