Creating powerful visuals to communicate with 20 million users.
Branding
Client: Genesis Block / Company: Branding Records / Project Scope: Branding, Digital Toolkit / Role: Creative Direction
A detailed brand communication toolkit leveraging on existing brand pillars.
Situation
With over 20 million users and growing, Genesis Block required a cohesive brand when speaking to their customers in the digital space. We were tasked to create a digital toolkit to help guide the brand navigating their communication efforts.
Approach
Taking their existing brand and leveraging on the brand pillars, a toolkit was created that showcased the brand for their digital audience. Allowing the brand to tell brand stories on their various communication channels.
Outcome
A detailed communication toolkit for a growing brand. The successful toolkit lead to a new account, the creation of a subsidiary brand and their toolkits, UTGL, that leverage the trust model for the crypto market.
