A rebrand to accommodate for sustainable growth for the company and the environment.
Transform Awards Asia 2021 – Best Brand Evolution
Branding – Digital Launch Strategy
Client: Alfred24 / Company: Branding Records / Project Scope: Branding, Brand Strategy, Digital Strategy / Role: Project Lead, Creative Direction
A new vision for an innovative brand.
Situation
Helping a complex, highly vertically-integrated technology company rebrand with a cohesive and scalable brand strategy, and a visual identity relevant to all their stakeholders.
Approach
Creating an identity that allowed the brand to simultaneously express its power as a technology company alongside its environmental credentials, without relying on green clichés.
Outcome
Our creative direction, a new kind of green, puts the brand's sustainable and technological credentials centre stage by using organic shapes in a clean, bold and direct way.
